Letter to day*star customers


day*star Helen Eddy 26 Mount Auburn Street Cambridge, MA 02138 617 864-7369

Dear Customer,

May 28, 2013

We want to let you know of a tremendously positive development in the life of Helen Eddy’s greeting card company. After 33 years of business, day*star is changing hands and, at the same time, gaining new capacity for growth. One beauty of this change is that very little will change for you. Mostly it will be the name on the invoice.

That name after June 1st, 2013, will be Riverbend Cards. This is a new company owned by Carol M. Calabro, a free-lance artist who has glittered many of Helen’s cards over the last three years (so it is likely you and your customers have been enjoying her work). June 10th will be her first day of business.

This is win-win. Carol is thrilled to take over the manufacture and distribution of all the photocards (including the glittered ones). Helen is still the photographer; since she’ll be your sales rep for the day*star division of Riverbend Cards, she will still be calling for appointments/reorders every so often—but all payments and direct orders should be sent to Carol at:

Riverbend Cards 14 Beverly Road Acton, MA 01720

978 264-0022 (voice)
(call to arrange a fax) carol@riverbendcards.com

Helen will still be making and selling her one-of-a-kind cards and those will continue to be invoiced from our Cambridge address (at the top of this letter). We will discontinue use of the day*star name and will instead use the name Helen Eddy.

By the way, we are not currently carrying any credit for anyone, so if you feel you are owed a credit, please be in touch with David and he will research it for you. We do want to give Carol a clean slate.

Thanks for your past and future support. If you have any questions, please feel free to contact us—617 864-7369, helen@, or david@heleneddy.com.


Helen Eddy & David Stafford helen@heleneddy.com www.heleneddy.com day*star